Girnd® Life Chaos pre Grind.
Specialty and artisan coffee small menu coffee,
morning sandwiches and dessert
Solution Provided
Consulting, Business Concept, Brand Naming, Brand Logotype, Brand Visuals, Illustrations, Packaging, Brand Guidelines.
Mark Concept
The brandmark concept inspired by the vintage coffee grinder and it’s handle. where we simplified the shape of the grinder in an abstract ‘I’ letter in a grinder look.
Day & Night Illustration
We’ve created an abstract illustration for the brand with a major theme concept of it the day and night. Inspired from the city chaos came from the most common usage of the coffee drinking coffee let you cross over the night and wakes you up or it makes you stay up till the next morning. and the shuffling inspired and evoked from the grinding process.
In the abstract illustration, there are some hidden messages each person will understand it depending on his mood.
Packaging Integration
Our illustration process began with sketches and rough concepts. Once the drafts were approved, we vectorized them.
Spanish Late Bottle & Wrap
We’ve created an abstract illustration for the brand with a major theme concept of it the day and night. Inspired from the cit